da bwin： The BCB has sold various sponsorship rights for $14 million for four years to Aamby Valley, an affiliate of Sahara India Parivar, and Axiom Technologies
ESPNcricinfo staff04-Jun-2012The Bangladesh Cricket Board (BCB) has sold various sponsorship rights for $14 million for four years to Aamby Valley, an affiliate of Sahara India Parivar, and Axiom Technologies. It is the biggest sponsorship deal in Bangladesh cricket.Sahara’s winning bid ended Grameenphone’s eight-year association between 2003 and 2011 as Bangladesh’s sponsors. They bid approximately $9.4 million, substantially more than the $ 3.4 million from Grameenphone and $4 million from Robi, another telecom company. Sahara won branding rights for the national team and the national cricket academy, and title sponsorship and in-stadia sponsorship for 2012-13, among other rights.Apart from the national team sponsorship, Sahara was the only company to bid for the sponsorship rights of the academy at a price of $130,000 per year.Axiom was awarded title sponsorship and in-stadia sponsorship for 2014 and 2015, and beverage and ticketing rights from 2012 to 2015.